This is how I write record reviews. I sit down and listen to the entire album in question and type type type. Then I do cleanup and add notes and witticisms. This task took over 10 hours to complete, as I listened to both records back to back without any breaks at all. What follows is this humble writer’s opinion on the recent Kanye West 50 Cent feud, is this just another gimmick to sell records?

Are these dudes for real? 50 Cent already retracted the statement he made about "quitting rapping" if Kanye outsells him. The albums have been out for a little while, and while 50 has a far wider audience than Kanye (topping the charts for Euro Billboard, Australia, the Czech Republic, Ireland, and New Zeland to name some) Kanye is currently winning the home game, peaking at the #1 Billboard 200 spot (50 peaked at #2) and #1 in Digital sales and #1 R&B/Hip Hop album. So both 50 and Kanye should be pretty pleased, they both sold a ton of records in a time where selling a ton of records is really hard to do (way over 2 million worldwide, each).

So, what follows is this humble writer's judgement on the feud. There isn't really a winner or a loser, as both rappers have actually come into their own a fair deal recently. Some biases I should admit: I really liked the College Dropout, and I don't really like any records by 50 cent. I understand the appeal, and I have listened to each contestant's full discography. In general, I like Kanye better, he cares about rhyme schemes and production, which is what I care about in rap music. 50 used to make club joints and murda joints, and that's all well and good, but my personal tastes don't cohere with that type of hip hop.

I bought both records through iTunes, and they each came with a digital booklet. COOL! Perhaps this will be a more standard practice for iTunes purchases, giving the consumer a digital bonus may outweigh the sensible tangibility of the jewel case. Remember Enhanced CDs!? So, it turns out that the Kanye art is done by Takashi Murakami, huge fucking bonus. Murakami is fucking ill, he did this Louis Vouitton shit:

And the Kanye cover is awesome too. So bonus points right away. In fact, Murakami was gracious (or paid) enough to do six panels for the booklet, each as dope as the last. The rest of the booklet contains all of the production credits and lyrics for each and every song, a great feature, as lyrics are (as far as this humble writer is concerned) the most important facet of hip-hop. Not that Kanye is a wordsmith, but there's a bunch of clever shit in here that may be lost on the ear due to the distracting quality some of Kanye's beats have.
50, however, chose to go with the up-close-and-personal face shot


Come on dude, really? You're all sorts of pissed off and squishing your face. What is this? If you stare at it long enough it's legitemately frightening, so credit for that. But inside the booklet? No lyrics, pics of 50 eating a gun with a fork and knife, 50 looking away from a copy of the New York Post, 50 smoking a cigar that probably cost more than my rent, 50 grabassing a fly honey, a fly honey pants diving into 50 pubes, wow. Kind of graphic. But still well layed out and conceptually interesting. Why no lyrics though? We need to know what you're saying, becuase a lot of it is unintelligible.
The records have been out for a while and a lot has been said about each. I listened to both in a row one after the other starting with Kanye, here's what i got:
Good Morning
Multisyllabic nutsness typical of an older better Kanye. He obviously learned to rap from Jay-z, and looped samples always better than synths, though kanye layers the samples with enough saw moogs to make soft cell want to sue him for infringement.
Champion
The Hook is awesome but mixed weird, the synths are way louder on the mix than the sample, and i don’t appreciate him calling Lauryn Hill out for not rapping anymore, though the message is not lost. I don’t like the hook when it’s sung by 13 people at once, it's overwhelming and doesn't flow nicely back into the verse. Maybe i’m just fed up with macho posturing “i’m the best in this shit” but this whole song is a lot of junk Kanye has spit already. You've said you're “the best”, now get better. Also, STEELY DAN SAMPLE!!!!
Stronger
DAFT PUNK SAMPLES!!! MORE AWESOME!!!
It makes one wonder how much work this sample took, but it’s amazing nonetheless. Apparently the DP dudes helped him mix this up and Timbaland did the drums, so it's curious how much work Kanye himself did on the beat. Nonetheless:
“Often the Christian in Christian Dior…i ask coz i’m not sure does anyone make real shit anymore”
A lot of the rhymes are slants, but the bridge and hook are fucking awesome.
“Me likey”?
You can only rhyme “a lot” with “a lot” so many times, and those sunglasses in the video are retarded, if only because he might be the only human who could pull those off.
And, the outro hook reapeats like 3 times too many.
Also, the song is 3:13 long, only two verses and a bunch of “uhs” and “uh huhs”, it feels like it goes on forever. He should have cut it to a 2 minute banger, but who the fuck am i?
I Wonder
Again, the sample which is really awesome gets ruined by the digi synth violins through the intro
“on your nerves”
“what he deserves”
word.
Not good, i could really live without this song, it seems like a throwaway, lots of overused rhymes he’s gone through before, the sample is great, but the synthwork is really annoying.
Good Life
T-pain is annoying, and vocoders are worse, even worse are sped up samples which Kanye himself popularized and then later panned. Alvin and the motherfucking chipmunks should not be singing the hooks on records in 2007. Shit, it’s catchy as fuck and the rhymes are generally really nice. The first verse is wak until the last line, and the rest of the track really picks up from there. “MORE ASS THAN THE MODELS!” That’s hilarious. “50 told me go ahead switch your style up and if they hate let em hate and watch the money pile up” The line is delivered perfect, like the whole song was made just for it. Snakes on a plane, awesome.
Can’t Tell Me Nothing
The other single, Multis all through the first verse, the chorus is mixed really loud. The production is weird, alot of the lyrics are good, but i really hate the chorus. This track isn't good overall.
Barry Bonds
Here's another hit, Barry Bonds. Very good. Doing pretty good as geniuses go? Shaddup. OH MAN WEEZY!!! Does he write it or freestyle it? WHO KNOWS!? Either way this is the worst verse he's spit in a while. I'm sad now. His mixtapes are fucking phenomenal, so whatever.
Drunk and Hot Girls
The hook sounds like Eminem is singing it. Ah, Jon Brion is back on the track. He may very well be my favorite producer ever, his solo shit is wonderful and the Huckabees soundtrack is still one of the coolest sounding albums i've heard in a long time. This is a stupid song though! It's hard to listen to the lullaby sound going on here for much longer than a minute, let alone an entire track. Mos sounds great, but why did it have to be on this track? Is there some hyper-artistic irony at play here, if so i don't get it. I can picture an ex girlfriend of mine who liked to drink wine coolers and give other dudes hand jobs loving this song. But, "he's not talking about me".
Flashing Lights
Sounds like a beat The Streets would/have used. But the synths are actually hot for once. Hate paparazzi more than Nazis? One takes pictures of you, one would have you killed. Reevaluate Mr. West. The beat is fucking awesome and i like the hook alot, but the verses are some of the least impressive on the album so far.
Everything I Am
DJ Premier! Cool!
Also, George Clinton had SOMETHING to do with this apparently, awesome, maybe that howling in the background of the chorus?!
BRING THE NOIZE!
The lyrics are awesome on this track. Listen to it, this should have been the single from the start.
It's great, sincerity is hard to do without sounding corny in rap music, but for some reason it works here.
The Glory
Awesome sample. This gets stuck in my head alot. This should have been the other single! Well, Stronger should stay up there, but put this out next dude. The bass kills in the sample, the strings are awesome, and even the sped up sample sounds great. He has alot of gang-vocal choruses on this record, and i think they're growing on me.
ULTRA TRAVOLTA! This track kills, i'm really impressed. Shouts out to all three Big Bigs. This fucking rules!
Homecoming
Chris Martin of Coldplay Cool!
Eh, not a standout despite the good guest spot.
Big Brother
Sentimental shoutout track to Jay-Z. Ooh, calls him out! Apparently he had to buy tickets to a show like everyone else, this is a strange anecdote to thow in here. Some more calling out. Some more props. I wonder what Jay thinks about this...
So that's it, piece of cake, album went pretty quickly, and overall it's good. Got way strong at the end which is weird for hip-hop and especially for Kanye. 50's got his work cut out for him, let's see what he's got to offer to the fray.
My Gun Go Off
Gunshots open the record.
Immedeately, the song is about killing.
Oh man, Eminem references, isn’t he ON this record?
Nothing complicated lyrically, but admittedly at least he’s RHYMING on this record. Flippin, trippin, skippin, whatever
Man Down
More synthy beats, really annoying, when are fake violins going to go away from rap music?
Why the fuck is this edited, upon further inspection, it seems like all of the cut vocals are references to police...weird.
Cause your, baby's momma is my, baby's momma
I come through to see my little nigga with the llama
What the fuck could this mean?
“i’ll murder them”!!??!
Weird hook, sung annoyingly.
This isn't very good so far, i'm no fan from the get go, but this is supposed to be the gangsta shit and while it's topically concerned with killing and selling drugs, it adds nothing new to the mix.
I’ll Still Kill
Gunshots start this song too, and then Akon whines about some bullshit, yeah, akon is going to kill me if i get to fucking around, then he’ll sing about it like Beyonce, wonderful. The only ones who could sing gospel about killing people effectively was bone thugs, anything else like this sucks because bone thugs did it right the first time, and there’s only one way to sing and kill people at the same time (Unless you’re Nellie McKaye, i guess) More threatening posturing and killing rhymes, at least they do in fact rhyme...but standards should not be lowered for this. Didn't he spit "back down" and "mack round" on the last track? Admittedly, 50 Cent is not making records for me, but I feel like this is much more of the same shit but with an alienating quality due to its ultraviolence and little other content.
I Get Money
Audio Two sample, cool! Maybe this one won’t suck
It doesn’t! it really kind of kicks ass. Sure it’s the same murder rap or whatever, but shit actually rhymes in this song!!!
This song was probably ghostwritten.
Come & Go
AT LAST! A song about using women purely for sex and then kicking them out of the crib! Someone has finally brought something new to hip hop.
The xylophone in the hook doesn’t help at all
And no matter how you slant it, “women” doesn’t rhyme with “feelings”
Ayo Technology
We come to the single:
Coming from Jersey, i listened to a lot of electronica that sounds like it was sampled from gameboys, in fact, i saw a whole band comprised of only dudes playing game boys once. That was way better than this. Another typical 50 club track, get girls to shake their asses and whatever, J Tims sings the hook, which is annoying “ooh, she wants it, blah blah” timbaland did the production, which i do really like, but it doesn’t save the song.
New age new craze new phase….ugh
Ayoooooo, a song that makes a statement, once again! Tired of using technology, want you right in front of me, could this be a comment on how the internet is alienating us romantically because of social networks and iPhones? Probably not. Obviously that’s the meaning of the song, but nothing TOO profound, because 50’s gonna do it from side to side, left to right, do the hokey pokey etc. etc.
Follow my Lead
Here’s the sensitive side of 50, he’s got the cootie shot too, jesus!
Janet Jackson said “i miss you much, i wanna feel your touch” Jesus, it’s like she’s Aristotle.
The sample is awesome, but 50’s drawling and slobbering all over the track ruins it irreparably.
Movin On Up
Even the sample is boring here, the first verse went by without me even realizing it had happened, and i’m 1:30 in to the song and i’m not sure where the verses or the hooks are…shout to an OutKast single…(so fresh so clean)…”chromed up” rhymes with “on up”
Throw away track of the year.
Straight to the Bank
This song kicks ass until “i made a mil”
Even if kanye tried to make saying “faggot” on a record taboo, 50 don’t give a fuck, but he obviously doesn’t mean it in the homophobic sense
Got more whips than a runaway slave…nice
Ugh the hook is annoying, ha, ha hahahaha. Fuck this is awful
And what is the difference between this and anything dre ever put out production wise? It sounds like the next episode.
50 actually sounds like he can rap here, which is good.
The hook is too annoying for words, the second time is somehow way worse.
Amusement Park
Finally, a gangsta carnival, just what the world needs. The vocals in the first chorus/verse thing are mixed WAY too loud.
Fully loaded clip
Unremarkable.
God this is a long record, every single track grinds on without variety or anything interesting at all production wise
Peep Show
Okay, the eminem guest track…he’s nowhere to be found until 2:33! other than the occasional “yup” or “uh huh” or “that’s right” or other affirmatives.
Eminem singing totally sucks, he was so fucking good. He was concerned with rhyme schemes, battling, etc. now he just gets in the booth and lays down the first thing that comes to mind. It sucks, how can he stand there with 50 and let that shit pass as rap music?
All of me
Multilayered vocals are mixed totally wrong or my stereo is on the fritz for real. Equal chances it is either of these two possible scenarios. Mary J. is awesome, as usual, what a beautiful woman. The sample rules and the beat is well done; the usual 50 drawl actually sounds really good here. This may be the best track on the record, Mary J. sounds great with 50, but what about the beef with The Game and that MVP joint? Hm?
It's all bogus.
That's the end of the story, i don't know if it was a backroom deal or what, but this 50 vs. Kanye thing is just a gimmick to sell records. Sure they probably had a gentlemanly contest going, but in the back of each of their heads, all they thought was "this is going to make us a killing" which, as previously mentioned, it did, and continues to do so.
Curtis 187
187 is the police code for homocide, so i'm told. Threatening murder and robbery, these lyrics don't differ dramatically from anything else on this record or anything else he's put out before. Thanks for "releasing" your real name dude, we all know it anyhow.
Touch the Sky
LAST TRACK!
TONY YAYO!
I don't know, maybe it's me, but about halfway through the record i really couldn't pay any attention to what is going on whatsoever. All the songs kind of melt into one another and most are unremarkable regardless. Now and then he'll spit a good line, and most of the guest artists do a decent job (except eminem, who will never be forgiven for his involvement here).
So that solves it, right?
Kanye wins, 50 Loses
Of course not stupid.
This is just my opinion, and what the fuck do i know? I wanted to solve the debate once and for all, and i did so, in mine own eyes. The truth is, the entire "competition" is bunk from the start. 50 has the global market locked, and no matter what, people will always buy his records. The man is an industry unto himself, and his self-promotion and marketing know no bounds. His interviews are articulate, interesting, and generally intellectual. 50 is an amazing actor (not talking about get rich or die trying), he plays his character perfectly. He writes hit records, that's his job and he does a damn good job at it.
Kanye has the American market locked for the time being, 50 still sold a shit ton of records and good for them both. See, they understand the market, kids don't want to buy records anymore, they can just download them for free! In order for either one of these artists to "win" the competition, people have to buy their albums, it's implicit in the terms of the contest itself! Of course 50 won't stop putting out solo records until he himself knows his time is up.
Personally, i liked the Kanye record better, this article took me a week and a half to write and edit, and now that it's over i've listened to each record over 10 times. A few of the tracks on the 50 record stick out, particularly:
My Gun Go Off
Ayo Technology
Straight to the Bank.
The Kanye tracks that are worth mention are:
Everything except Drunk & Hot Girls, pretty much.
It's a really solid album. All the beats & hooks are ridiculously catchy and provide for endless brain loops repeating the choruses over and over. He became more lyrically advanced, got some awesome samples running throughout the record, and really grew up a lot.
If you want to know who won the feud, buy the records and judge for yourself. Listening to music is an art of subjectivity, no one can force you to like something and no one should tell you to hate something. This is how i felt while listening to each record, but you, my fair readers:
MAKE UP YOUR OWN MIND!